The FPA NorCal Conference offers 40 keynote and workshop sessions with some of the most outstanding hand selected speakers in our industry.
2018 Conference General Schedule
|Tuesday, May 29, 2018|
|Wednesday, May 30, 2018|
FPA NorCal Conference 2018 Keynote Speakers
Head of Groups (Communities), Facebook
Are You a Manager or a Movement Starter?
As a startup founder, tech executive, former president of Change.org, and now Head of Groups & Community at Facebook, Jennifer Dulski has tapped into the worlds of business and social change to learn how the most effective leaders are those that rally people around common purpose. She’ll walk through the steps to bridge the gap between idea and impact, from creating a clear vision to inspiring supporters, persuading decision-makers, navigating criticism and more. Pairing her own experience with inspiring stories of movement leaders from both business and activism, she’ll show how anyone can spark change and leave their mark on the world.
Chief Political Strategist, Horizon Investments
The Fall Elections and Likely Policy Changes
Veteran Washington watcher, Greg Valliere, will analyze the upcoming elections and give us his perspectives. The big question is whether the Democrats can regain control of the House and Senate. How will the economy factor in? Will the GDP, labor market, or inflation have an an impact? Will the new Fed Governor raise rates more than anticipated? Greg will also discuss the ticking time bomb—deficits soaring higher and higher. He’ll talk about geopolitical issues—trade disputes with China, friction with Iran and North Korea. Just for fun, he’ll take a look into the future and discuss the Democrats’ leading candidates for the 2020 Presidential Race.
Former Treasurer of the United States
Financial Crisis to Currency Design: A Case Study of the Economic Recovery with a Twist on History
With the advent of the financial crisis in 2008 and the role that the federal government played to put the U.S. economy on the road to recovery, what did we learn from that process and how can we plan for continued stability? As one of the original members of the U.S. Department of the Treasury/Federal Reserve Transition Team from 2008-2015, and then Treasurer of the United States for the following seven years, Treasurer Rios provides her perspectives on lessons learned from her tenure during one of the most consequential times of our nation’s economic history.
Writer and Story Consultant
It’s the Feel that Seals the Deal: Are Your Clients Feelin’ It?
Seventy percent of all first-time visitors to Disney movies, stores, and theme parks return for more. Why? Because they want to feel delighted and entertained. To create a more profitable and desirable brand, we need to create experiences that affect people and make them feel something special. Without a clear feeling that follows our brand, we send out confusing messages to our clients and employees. Or worse, we blend in by telling the same story as everyone else, simply becoming white noise. Matthew shares how to discover and tell your one clear and concise message that will leave your target audience feeling that special something and wanting more.